Kolkata, India-based GoDial is a cell phone call dialer app that uses existing SIM cards and phones to make calls and has a built-in CRM.
Avijit Sarkar, an entrepreneur, claims he has always tried to develop a problem-solving product. He started a small BPO in his 12th grade that developed into a ten-seater call center in just a year. He pivoted into IT Services in a few years after realizing his true calling was in technology, and in 2017 he founded Regular.li, a SaaS startup. He began manually calling everyone on his list of business contacts in order to get customers for Regular.li. “I met with potential clients and took notes on their reactions. After just five calls, I knew this was going to be a big hassle. Avijit tells YourStory, “There had to be a quick and fast way to auto-dial people and save the answer or follow-ups.” He produced the first prototype of GoDial, a mini CRM and auto calling app, a month later. He is the creator of both Regular.li and GoDial today, with a stronger emphasis on the latter.
The Kolkata-based startup, which launched in 2019, is an automated call dialer app for cell phones that uses existing SIM cards and phones to make calls and manage customer relationships (CRM).
What is the mechanism behind it? GoDial is aimed at people who work in industries that cause them to make a lot of phone calls on a regular basis, such as stockbrokers, real estate agents, schools, and retail. Manually dialing each number becomes a chore for them. GoDial comes into play in this situation. It’s an autodialer app that also doubles as a CRM and a phone caller. Auto-dialing can be started by simply importing a call list. According to the company, the app can transform any phone into a fully functioning autodialer that can be used to work in the same way as a call center. Users do not have to pay any VOIP charges because calls are made directly from the SIM card.
The software is available in both a personal and a business version. To begin calling with the enterprise version, sign up, add your calling lists, add your team, and log in to the GoDial app. The user-friendly dashboard displays call length, call status, notes, and reminders, among other things. GoDial includes a call back reminder, voice notes, and a built-in CRM system to assist with customer management. Users can submit multiple messages using a full-featured dashboard for analytics and template messaging. Users can also send messages after calls, according to the creator, without having to save the numbers. Users may also redial contacts that were previously busy or unavailable. GoDial also makes it easy for the personal version to move to the enterprise version, says Avijit. He claims that the personal version is successful in attracting business customers to his firm. One of the app’s unique features, according to him, is that it is simple to set up and needs no hardware, configuration fees, or call charges.
“To begin, the user may simply use their phones. It’s a no-fuss, do-it-yourself (DIY) platform for any company that makes phone calls. It would also be ideal for working from home because it has a central dashboard for tracking team development, managing contacts, teams, and reports,” Avijit adds.
The market and competition
According to Grand View Research, the global customer relationship management market was worth $40.2 billion in 2019 and is projected to grow at a 14.2% CAGR from 2020 to 2027. Knowlarity, Exotel (cloud telephony solutions that provide online call centres), Zoho, and FreshCaller (mobile-based CRMs) are rivals for the GoDial squad. The business version costs Rs 280 per month per user, while the personal version costs Rs 100 per month. The startup claims to have made Rs 40 lakh in revenue so far.
“Since GoDial is a global and multilingual app, we had to carefully research the actions of our users and design the UX in such a way that no training is needed and it is self-intuitive for all audiences and languages,” Avijit says about the challenges.
The architecture is continually reinforced and tailored with this in mind, so that our consumers in Tier II and III cities can be motivated just as easily as large corporations.” He goes on to say that with such a small team, they also had to work around the clock to develop new features based on customer reviews. The app is currently used mostly by schools, universities, telecom firms, recruiting agencies, insurance and banking companies, and financial institutions.
The COVID-19 boom
GoDial was launched in December 2019 on the Android and Apple app stores. “We saw organic growth,” says the narrator. Anyone could benefit from the app, from LIC agents and schools to real estate brokers all over the world. “We grew organically from $10 in the first month to around $400 by March,” the creator says.
And there was COVID-19. Many organisations operating from home during the pandemic needed such a solution to easily distribute their calls and monitor contact.
“People were forced to work from home due to the lockdown. All had become portable. In April, we released the GoDial enterprise edition, which enabled teams to use GoDial,” he says.
From April to August 2020, the startup increased its call volume from 1,000 to 40,000 a day. With a team of eight people, the app has grown to serve over 20,000 users on a personal level and over 200 businesses on an enterprise level. “We want to be the CRM that lives in everyone’s pocket,” Avijit says when asked about GoDial’s future plans. For the time being, GoDial will expand its marketing and infrastructure. We want to develop our own enterprise mobile OS based on Android in the coming year, as well as expand on many of our features.”