Consumer spending on the top 100 non-game subscription-based apps increased by 34% year over year, from $9.7 billion in 2019 to $13 billion the previous year.
Consumer spending on the top 100 non-game subscription-based apps increased by 34% year over year, from $9.7 billion in 2019 to $13 billion the previous year. YouTube was the most popular subscription service on both the Apple and Google app stores, with total sales of $991.7 million worldwide and $562 million in the United States alone.
According to data from app analytics company Sensor Tower, revenue from the top 100 non-game subscription apps accounted for around 11.7 percent of the $111 billion spent on in-app purchases by customers last year. According to Sensor Tower Store Intelligence info, 86 of the top 100 non-game apps in the world offered subscriptions in Q4 2020, down from 89 in Q4 2019.
The company said in a statement on Thursday that “consumers have traditionally spent more on the App Store than on Google’s marketplace, and the same holds true for subscription apps.” The top 100 subscription apps on the App Store raised $10.3 billion globally in 2020, up 32% from $7.8 billion the year before.
Last year, the top 100 Google Play earners earned $2.7 billion, up 42 percent from $1.9 billion the previous year. This year, both internationally and in the United States, Alphabet came out on top in terms of subscription app spending. YouTube was also the top-earning subscription app on the App Store, while Google One was the top-grossing app on Google Play, with over $445 million in global revenue and $255.7 million in the United States.
According to the survey, mobile game developers are increasingly embracing subscription models in 2020, with eight of the top 15 grossing games providing recurring in-app payments. “This change in strategy is in line with market trends; well before the COVID-19 pandemic, consumers were spending more on the top subscription apps than they had been in the past,” according to the survey. Each quarter from Q1 2019 to Q4 2020, US consumers spent more on the top 100 subscription apps. In the fourth quarter of 2020, this group of apps produced $1.7 billion, up 31% from the first quarter’s $1.3 billion.