Flipkart will buy Cleartrip’s operations. The travel business, on the other hand, will continue to function as a separate brand, with all staff remaining and working closely with Flipkart.
Flipkart, an Indian e-commerce firm, has announced the acquisition of Cleartrip, an online travel technology company. The e-commerce giant announced that it will buy out all of Cleartrip’s stock as part of a larger investment to strengthen the company’s digital commerce offerings for customers.
Cleartrip’s operations will be purchased by Flipkart under the terms of the agreement. Cleartrip, on the other hand, will continue to function as a separate brand, with all staff remaining in place, while working closely with Flipkart to further establish technology solutions aimed at making travel simpler for customers. According to Flipkart, the deal’s closing is still pending regulatory approvals.
“The Flipkart Group is committed to transforming customer interactions through digital commerce,” said Kalyan Krishnamurthy, CEO of the Flipkart Group. For many customers, Cleartrip is synonymous with travel, and as we diversify and search for new areas of development, this investment will help us strengthen our broad range of customer offerings. We warmly welcome the Cleartrip team to the Flipkart Group, with their extensive industry expertise and technological capabilities, and we look forward to working together to provide customers with even more value and travel experiences.”
“Cleartrip has been a pioneer in capitalising on technology to simplify the travel experience for our customers,” said Stuart Crighton, CEO and co-founder of Cleartrip. We have become the chosen travel partner of choice for consumers in a wide range of markets across the region as a result of our product-driven emphasis. We’re thrilled to be a part of the Flipkart family, and we’re looking forward to the positive effect this partnership will have on our customers and the travel industry as a whole.”